Global Campaign Strategist
hace 2 semanas
Signify is seeking a highly skilled Global Campaign Manager to join our Strategy & Marketing consumer team in Madrid. As a leader in lighting, we're constantly pushing the boundaries of innovation and sustainability.
As a Global Campaign Manager, you will be responsible for developing and implementing global marketing communication strategies and campaigns for Philips Hue, our category leader in smart connected lighting. Your expertise will help us drive brand growth, increase customer engagement, and enhance our market presence.
Key Responsibilities:- Co-create the brand communication strategy for Philips Hue, analyzing brand health and key KPIs to define cluster regions and develop effective communication initiatives.
- Work with our global media agency to define a global media framework, guiding local markets in their media briefs and ensuring consistent messaging across all touchpoints.
- Develop global marketing campaigns, from planning and defining insights to briefing creative teams, testing concepts, and producing campaign assets.
- Support product launches by defining strategic message architecture and refining key product propositions.
- Ensure consistent and accurate messaging across all assets, interacting with key focus markets and monitoring localization of centrally developed programs and assets.
- Monitor and assess campaigns, measuring ROI and providing insights to the business and local markets.
- Annual budget planning and management.
- Strong consumer and digital marketing background with 10+ years of related experience.
- FMCG experience or consumer electronics experience, with a focus on Direct-to-Consumer marketing.
- University degree in business or marketing, or an MBA.
- High level of English written and spoken.
We're looking for a forward-thinking innovator with a passion for sustainability. If you're a creative problem-solver with a strong understanding of global marketing strategies, we want to hear from you.
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