Global Campaign Strategist
hace 4 semanas
We're looking for a talented Global Campaign Manager to join our Strategy & Marketing consumer team in Madrid. As the world leader in lighting, we're constantly pushing the boundaries of innovation and sustainability.
As a Global Campaign Manager, you'll be responsible for developing and implementing global marketing communication strategies and campaigns for the category leader in smart connected lighting: Philips Hue. Your passion for sustainability and commitment to excellence will drive our success in this role.
Key Responsibilities:
• Co-create the brand communication strategy for Philips Hue, analyzing brand health and key KPIs to define cluster regions and key communication initiatives.
• Work with the global media agency to define a global media framework, guiding markets in their local media briefs.
• Define the messaging framework across the full Consumer Experience Journey, planning required campaigns, deliverables, and assets per touchpoint and channel.
Deliverables:
• Develop global marketing campaigns, planning, defining insights, and key messages, briefing creative teams, testing concepts, and producing campaign assets.
• Support product launches by defining strategic message architecture and refining key product propositions.
• Ensure consistent and accurate messaging across all assets, interacting with key focus markets and monitoring localization of centrally developed programs and assets.
Requirements:
• Strong consumer and digital marketing background with 10+ years of related experience.
• Excellent communication and project management skills, with the ability to work in a fast-paced environment.
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