Global Campaign Manager
hace 2 semanas
We are seeking a highly skilled Global Campaign Manager to join our Strategy & Marketing consumer team in Madrid. As a key member of our team, you will be responsible for developing and implementing global marketing communication strategies and campaigns for Philips Hue, a leading brand in smart connected lighting.
Key Responsibilities:
- Co-create the brand communication strategy for Philips Hue
- Analyze brand health and key KPIs, define cluster regions, and define the strategy and key communication initiatives to grow the brand in the given clusters
- Work with the global media agency to define a global media framework to guide markets in their local media briefs
- Define the messaging framework across the full Consumer Experience Journey and plan required campaigns, deliverables, and assets per touchpoint and channel
- Responsible for developing global marketing campaigns: plan, define insights, and key message, brief creative with internal or external agency, test concepts and assets, produce campaign, and coordinate amplification throughout all touchpoints CRM, social, web, and media, and deliver comprehensive toolkits to the markets
- Support product launches by defining strategic message architecture and refining key product proposition
- Deliver with internal or external creative and production agencies all content needed for its launch, including PDP content, etailer content, and coordinate with in-house specialists its launch in organic touchpoints
- Ensure consistent and accurate messaging across all assets
- Interact on an ongoing basis and build a strong relationship with key focus markets and monitor localization of centrally developed programs and assets
- Interact on an ongoing basis with the Product management teams and with the E-commerce team
- Monitor and assess campaigns, measuring the ROI of campaigns, whilst being the interface to the business and local markets
- Testing concepts/assets and include a continuous optimization loop
- Annual budget planning and management
Requirements:
- Strong consumer and digital marketing background with 10+ years of related experience
- Strong preference for FMCG experience or consumer electronics and experience in Direct-to-Consumer
- University degree in business or marketing/MBA preferred
- High level of English written & spoken is a must
- Well-versed in both brand building and performance marketing
- Ability to identify insights and trends from analytical data, to inform positioning, develop activation plans, and evaluate existing campaigns
- Experience in regional and global organizations (would be a plus)
- Experience in developing consumer campaigns, starting from consumer insights and barriers to concept development, testing, production, activation, and evaluation of integrated consumer marketing campaigns, including web, social, paid media, CRM, and experiential
What We Offer:
- Multiple opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles
- Learning is fundamental to our culture. Through continuous learning, we are transforming the industry
- You have the chance to learn every day, acquire new skills, and perspectives through customized online programs, and on-the-job experiences
Location: Madrid, Type: Full time
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