Indirect Activation Expert

hace 3 días


Madrid, Madrid, España Diageo A tiempo completo
About the Role

You will lead and drive efficient relationships with Wholesaler or Distributor customers to achieve business targets. Focused on:

  • Increasing Diageo Distribution Coverage
  • Increasing Diageo Brands Rotation through brilliant activation at the Point of Purchase

This includes customer/chains sourcing, commercial proposal development, engagement, segmentation, implementation, and follow-up. You will work hand-in-hand with our Hybrid Sales Executives team to achieve objectives.

About the Position

To achieve our ambition, it is crucial to ensure our brands are activated admirably at scale beyond our RTC. Customers with big capillarity and sales forces have a strategic role (distribution and activation) and we will strengthen our partnership with them.

You will lead end-to-end this activation project, defining clear account understanding, organization structure, key points of contact, execution levers at Central and Regional levels. The creation and implementation of Indirect activation platforms will ensure Diageo brands are activated thoughtfully at scale.

Your Responsibilities & Accountabilities

Based on a clear understanding of On-trade RTM Strategy, you will lead customer sourcing and commercial proposal to foster Hybrid Sales, achieving targets in terms of new Customers, sales, and distribution. You will define prioritization based on contribution/potential, hybrid capability profile, and understanding customer requirements to match with Diageo propositions.

You will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account/segment Plans for each of the sourcing target groups. Developing our business with Strategic Customers with big capillarity and sales force teams is essential.

This implies a clear account understanding and potential management: organization structure, key points of contact, execution levers at Central and Regional levels. You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale.

About You

We are looking for a candidate with high energy and drive, results-oriented, trustful, good relationship-building skills, strong brilliant execution within Customers, good negotiation skills, confirmed communication, and numerical and analytical skills.

Proficient in MS Office (especially Excel), proficient in Spanish, and an intermediate level of English are required. We offer flexibility, as many of our staff work flexibly in various ways, including part-time and compressed hours.



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