Indirect Activation Specialist

hace 3 días


Madrid, Madrid, España Diageo A tiempo completo
Role Overview

We are seeking an experienced sales professional to join our team as a Key Account Manager. In this role, you will be responsible for managing and developing key customer relationships to drive business growth and revenue.

About the Role

As a Key Account Manager, you will lead and drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.

  • Increase Diageo Distribution Coverage
  • Increase Diageo Brands Rotation through brilliant activation at the Point of Purchase

Taking advantage of our new RTM, adopter of new technologies in key process of customer management, we need to increase scale and coverage with Hybrid Sales Customers. You will lead this new business development agenda.

This includes:

  • Customer/chain sourcing
  • Commercial proposal development and engagement
  • Segmentation
  • Implementation and follow up

You will work hand in hand with our Hybrid Sales Executives team ensuring we achieve our objectives.

To achieve our ambition, it's crucial to ensure our brands are activated admirably at scale beyond our RTC. Customers with big capillarity and sales forces have a strategic role (distribution and activation) and we will strengthen our partnership with them.

Strategic customer development requires brilliant definition and implementation of Indirect activation platforms that will make the difference to boost our joint business. You will lead end-to-end this activation project.

Responsibilities & Accountabilities

Based on a clear understanding of On-trade RTM strategy, you will lead customer sourcing and commercial proposal to foster Hybrid Sales, achieving targets in terms of new customers, sales, and distribution.

  • You will define prioritization based on contribution/potential, hybrid capability profile, understanding customer requirements to match with Diageo propositions.

You will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account/segment plans for each of the sourcing target groups, evolving the digital readiness of Diageo and customers to ensure relationships grow in efficiency and effectiveness.

Develop our business with Strategic Customers with big capillarity and sales force teams. This implies a clear account understanding (and potential management): organization and structure, key points of contact and influence, execution levers at Central and Regional level.

You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale. This includes co-creation of these platforms with the customers assigned as well as internal alignment (Customer Marketing and NRM) and full accountability of execution.

You will influence, engage, and lead wide range of internal (Commercial, Customer Marketing, NRN) and external (Customer Head Quarter, Regional Sales Reps, External Agencies) partners.

About You
  • High energy and drive
  • Results-orientation, trustful
  • Good relationship-building skills
  • Strong in brilliant execution within customers
  • Good negotiation skills and confirmed communication
  • Strong numerical and analytical skills
  • Proficient in MS Office (especially Excel)
  • Proficient in Spanish and an intermediate level of English
Working with Us

This is a key aspect to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.



  • Madrid, Madrid, España Diageo A tiempo completo

    About Indirect ActivationWe are looking for a skilled professional to lead and drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.Focused on:Increasing Diageo Distribution CoverageIncreasing Diageo Brands Rotation through brilliant activation at the Point of PurchaseTo achieve our...


  • Madrid, Madrid, España Diageo A tiempo completo

    About the Role:As a key member of our team, you will lead and drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets. Your mission will be to increase Diageo Distribution Coverage and Diageo Brands Rotation through brilliant activation at the Point of Purchase.You will work closely with our Hybrid...


  • Madrid, Madrid, España Diageo A tiempo completo

    About the RoleYou will lead and drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.Focused on:Increasing Diageo Distribution CoverageIncreasing Diageo Brands Rotation through brilliant activation at the Point of PurchaseTaking advantage of our new RTM, adopter of new technologies in key...

  • Indirect Activation Lead

    hace 4 semanas


    Madrid, Madrid, España Diageo A tiempo completo

    At Diageo, we're seeking a skilled and experienced professional to lead our indirect activation strategy. As an Indirect Activation Lead, you will be responsible for driving efficient and effective relationships with our Wholesaler or Distributor customers to achieve business targets.Focused on increasing Diageo Distribution Coverage and Diageo Brands...


  • Madrid, Madrid, España Diageo A tiempo completo

    About the RoleYou will lead and drive efficient relationships with Wholesaler or Distributor customers to achieve business targets. Focused on:Increasing Diageo Distribution CoverageIncreasing Diageo Brands Rotation through brilliant activation at the Point of PurchaseThis includes customer/chains sourcing, commercial proposal development, engagement,...

  • Indirect Activation

    hace 1 mes


    Madrid, Madrid, España Diageo A tiempo completo

    About DiageoWe're the world's leading premium drinks company, with over 200 brands sold in nearly 180 countries. Our mission is to collaborate, explore, and innovate as we build brands consumers love.About the RoleYour Mission: Lead and drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets.Key...


  • Madrid, Madrid, España Diageo A tiempo completo

    About the RoleWe are seeking an experienced Digital Customer Marketing Lead to join our team at Diageo. As an E-Commerce Activation Specialist, you will play a key role in supporting our digital sales teams in delivering exceptional execution of our commercial plan in the Southern Europe region.Key responsibilities include building activation plans for our...


  • Madrid, Madrid, España Diageo A tiempo completo

    Company OverviewAbout usWith over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Our mission is to celebrate life every day everywhere through our portfolio of renowned brands.SalaryWe offer a competitive salary, estimated at approximately €80,000 per annum based on industry standards for this role in Madrid.Job...


  • Madrid, Madrid, España Diageo A tiempo completo

    Job SummaryThis role is focused on leading the development and implementation of indirect activation strategies across key markets, driving business growth and brand visibility.


  • Madrid, Madrid, España Kenvue A tiempo completo

    About the RoleWe are seeking a Brand Activation Specialist to join our team at Kenvue. As a Brand Activation Specialist, you will be responsible for developing local brand strategy and managing brand operations in Spain to ensure market-leading excellence in execution towards consumer, shopper, and customer.Key ResponsibilitiesDevelop and implement Local...


  • Madrid, Madrid, España Splitmetrics A tiempo completo

    We are seeking a highly skilled Mobile Marketing Activation Specialist to join our team at SplitMetrics. As a key member of our customer success and solutions engineering team, you will be responsible for ensuring that our free users fully leverage the SplitMetrics Acquire platform, realize 100% value, and grow their Apple Search Ads spends.The ideal...


  • Madrid, Madrid, España IQVIA A tiempo completo

    About the RoleWe are seeking a skilled Clinical Research Specialist to join our team in Spain. As a Regulatory Start-up/Site Activation Specialist, you will play a vital role in ensuring the successful activation and management of clinical sites.About IQVIAIQVIA is a leading global provider of advanced analytics, technology solutions, and clinical research...


  • Madrid, Madrid, España Precision Medicine Group A tiempo completo

    Job SummaryThe Precision Medicine Group is seeking a highly skilled Senior Site Activation Specialist to lead site start-up activities globally. This role requires a strong passion for site activation and the ability to work remotely in various countries.Key ResponsibilitiesDevelop and execute site start-up strategies and plans, including coordination of...


  • Madrid, Madrid, España Icon Plc A tiempo completo

    Job Title: Senior Clinical Trial Activation SpecialistJob Summary:We are seeking a skilled Senior Clinical Trial Activation Specialist to join our team at ICON. As a key member of our Clinical Trials Activation Team, you will play a crucial role in advancing clinical trial start-up activities by understanding client objectives and developing plans for...


  • Madrid, Madrid, España Mygwork A tiempo completo

    About JTIAt JTI, we celebrate differences and welcome employees from diverse backgrounds. Our company culture emphasizes inclusivity and a commitment to creating a work environment where everyone feels valued.Job DescriptionJob Title: Consumer Experience Manager - Brand Activation SpecialistEstimated Salary: $80,000 - $120,000 per year, depending on location...


  • Madrid, Madrid, España Oatly AB A tiempo completo

    Hello, future team members. We're Oatly, a Swedish oat drink company with a mission to make healthy living easy and sustainable. We're looking for a skilled Brand Activation Manager to help us achieve our goals in Ireland.The ideal candidate will have project management expertise, a deep understanding of Irish culture, and experience with multi-channel brand...


  • Madrid, Madrid, España Kingpin International A tiempo completo

    Indirect Tax Associate RoleWe are seeking a highly skilled Indirect Tax Associate to join our team at Kingpin International. As an Indirect Tax Associate, you will be responsible for advising on and planning indirect taxation matters, assisting with inspections and related issues, providing guidance on consolidated groups and sectoral VAT recovery, advising...


  • Madrid, Madrid, España TD SYNNEX Europe Services and Operations S.L.U. A tiempo completo

    Cloud Marketplace Activation Role OverviewTD SYNNEX Europe Services and Operations S.L.U. seeks a Cloud Marketplace Activation Specialist to support the onboarding and enablement of software vendors on the Microsoft Commercial Marketplace. This role involves guiding vendors through the setup process, ensuring compliance with marketplace requirements, and...


  • Madrid, Madrid, España Diageo A tiempo completo

    About DiageoAs a global leader in beverage alcohol, we're proud of our collection of timeless brands including Baileys, Guinness, Gordon's and Smirnoff. We boast a rich history of character and outstanding products. To maintain and grow our unique position, we need passionate people who can revolutionize the way we understand our markets and secure our...

  • Activation Specialist

    hace 4 semanas


    Madrid, Madrid, España Diageo A tiempo completo

    About usWe're the world's leading premium drinks company, with over 200 brands sold in nearly 180 countries. Our teams collaborate, explore, and innovate to build brands consumers love.About the RoleYour Mission: Drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.Key...