Brand Activation Specialist

hace 14 horas


Madrid, Madrid, España Kenvue A tiempo completo

Kenvue is a leading healthcare company that values science, care, and innovation.

We are seeking a Brand Activation Specialist to join our team in Madrid. This role will play a key part in enhancing the Science of Brand Growth SOBG principles for Nicorette, Fortasec, Micralax, and Rovi brands.

The successful candidate will be responsible for developing local brand strategies, managing brand operations, and ensuring market-leading excellence in execution towards consumers, shoppers, and customers in Spain.

Key responsibilities include:

  • Developing and implementing Local Brand Prototypicality and Mental & Physical Availability Plans
  • Ensuring successful NPI launches in the local market
  • Securing optimized shopper marketing activation
  • Profitability and effectiveness analysis
  • RGM brand initiatives identification, implementation, tracking, and reporting
  • Monitoring the market/insights or being knowledgeable on syndicated data use and interpretation
  • Being responsible for the local BTL budget (BME) and full brand P&L
  • Acting as a key representative at Brand and Commercial Squad Meetings
  • Ensuring high-quality local adaptation for consumer-facing marketing material (physical and digital)

To succeed in this role, you will need:

  • At least 5 years of experience in sales, marketing, trade marketing, category management, shopper marketing, or related fields
  • Pharma experience in some management area (trade marketing, marketing, sales)
  • Fluency in English and Spanish
  • Positive problem-solving thinking
  • Strong computer skills, including MS Office Suite applications

In return, we offer:

  • A competitive benefit package
  • Learning and development opportunities
  • Employee resource groups
  • Medical insurance
  • Life insurance
  • Pension plan
  • Flexible work arrangements
  • Canteen facilities
  • Gym membership
  • Wellness programs

The estimated salary for this position is €60,000-€80,000 per annum, depending on experience.



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