Brand Activation Specialist

hace 7 días

Madrid, Madrid, España Kenvue A tiempo completo
Brand Activation Specialist

Kenvue is seeking a skilled Brand Activation Specialist to join our team in Madrid. As a key member of our commercial squad, you will be responsible for developing and implementing local brand strategies that drive market-leading excellence in execution.

Key Responsibilities:

  • Develop and implement local brand prototypicality and mental & physical availability plans
  • Ensure successful NPI launches in the local market
  • Secure optimized shopper marketing activation
  • Profitability and effectiveness analysis
  • RGM brand initiatives identification, implementation, tracking, and report
  • Monitor the market / insights or be knowledgeable on syndicated data use and interpretation
  • Be responsible for the local BTL budget (BME) & full brand P&L
  • Key role in the country governance model: Act as local representative at Brand and Commercial Squad Meetings
  • Ensure high-quality local adaptation for consumer-facing marketing material (physical and digital)
  • Key counterpart to local regulatory & supply chain team
  • Closely work with Professional Marketing team

Requirements:

  • At least 5 years of experience in sales, marketing, trade marketing, category management, shopper marketing, or related field preferred
  • Pharma experience in some management area (trade marketing, marketing, sales)
  • Fluent in English and Spanish
  • Positive Problem/Solution thinking
  • Strong computer skills, including MS Office Suite applications

What's in it for you:

  • Competitive Benefit Package
  • Learning & Development Opportunities
  • Employee Resource Groups
  • Medical insurance
  • Life insurance
  • Pension plan
  • Flexible work
  • Canteen
  • Gym4less
  • Wellness program

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