Brand Activation Specialist

hace 6 días


Madrid, Madrid, España Kellogg A tiempo completo
About the Role

We are seeking a highly skilled and motivated Brand Activation Specialist to join our team in Madrid. As a key member of our marketing team, you will be responsible for executing shopper marketing plans and ensuring the success of our cereal products in the Iberian market.

Key Responsibilities
  • Develop and execute shopper marketing plans to drive sales and market share growth.
  • Collaborate with local agencies to create strong brand activation plans.
  • Manage point-of-sale (POS) assets to ensure in-store execution.
  • Evaluate performance of initiatives and be accountable for market share growth.
  • Collaborate with Sales teams and customers to maximize brand support and new product development success.
Requirements
  • University degree in marketing or related field.
  • Previous experience in brand activation/brand management roles in Spain.
  • Business understanding and financial acumen with a focus on results and an analytical approach.
  • Strategic mindset with a focus on collaboration and identifying future opportunities.
  • Proficiency in English and Spanish.
About Us

Kellanova is a leading snacks-led powerhouse with a portfolio of iconic brands, including Pringles, Cheez-It, Pop-Tarts, and Special K. We are committed to building a culture of best, where our people are empowered to challenge the status quo and achieve results. Our focus on Equity, Diversity, and Inclusion enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.



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