Digital Expansion Specialist
hace 3 semanas
Company Overview
Black Pen Recruitment is a leading recruitment agency committed to empowering individuals with seamless access to top job opportunities.
We are dedicated to providing cutting-edge tools for career growth and development, with a strong focus on innovation, security, and community engagement.
Salary: $120,000 - $180,000 per annum, depending on experience
Job Description:
Market Expansion & Strategy
As the Head of Growth / Country Manager, you will be responsible for driving the company's market expansion and establishing its brand as a dominant player in your designated region.
This is a strategic and high-impact role requiring a mix of entrepreneurial spirit, growth marketing expertise, and leadership skills.
You will oversee all aspects of business growth, from building partnerships to executing localized campaigns and driving user acquisition, engagement, and retention.
Key Responsibilities:
- Develop and execute a comprehensive growth strategy tailored to the local market
- Conduct market research to identify trends, customer needs, and competitive landscape
- Identify and prioritize growth opportunities to meet KPIs, including user acquisition, revenue growth, and brand visibility
Business Development & Partnerships
Establish and nurture strategic partnerships with key stakeholders, including local influencers, media outlets, and financial institutions.
Build relationships with regulatory bodies and ensure compliance with local laws and regulations.
Lead initiatives to onboard institutional investors, traders, and high-net-worth clients.
Marketing & Brand Building
Lead localized marketing campaigns, including digital advertising, events, and content creation, to boost brand awareness and user engagement.
Work closely with global marketing teams to align local campaigns with the company's overarching brand narrative.
Collaborate with PR agencies and local media for effective communication and crisis management.
Team Leadership
Build and manage a high-performing local team, including marketing, operations, and customer support professionals.
Mentor and guide team members to achieve personal and organizational goals.
Foster a culture of collaboration, innovation, and accountability.
Performance Analysis & Optimization
Monitor KPIs, analyze performance metrics, and optimize strategies for growth.
Prepare reports for senior management with actionable insights and recommendations.
Stay updated on industry trends and adapt strategies to stay ahead of competitors.
Requirements & Qualifications:
- 8+ years of experience in growth marketing, business development, or related roles, preferably within the crypto, fintech, or tech industry
- Strong understanding of cryptocurrency markets, blockchain technology, and financial services
- Proven track record of driving user growth and revenue in a competitive market
- Exceptional leadership skills with the ability to inspire and manage cross-functional teams
- Excellent communication, negotiation, and presentation skills
Preferred Skills:
- Prior experience in a startup or high-growth environment
- Familiarity with local regulations and compliance requirements in the crypto/financial sector
- Fluency in Mandarin is a strong advantage
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