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Sawoo GmbH is a fast-growing, remote-first company based in Munich with a 20-person team spread across six countries. We specialize in building and running communities for decision-makers in medium and large companies, helping them grow through collaborative learning and networking.
Job SummaryWe are seeking an experienced Demand Generation Manager to drive exponential growth by increasing the number of sponsoring companies and attracting more active community members for our LEADERS IN CONSULTING community.
Key Responsibilities:- Develop and execute high-impact demand generation strategies.
- Optimize landing pages, test messaging, and implement ABM approaches.
- Manage multichannel marketing campaigns, leveraging LinkedIn outreach.
- Collaborate closely with copywriters, graphic designers, CEO, and CTO.
- Generation of participants and sponsors for our yearly conferences in Munich and London.
- Travel to our own events to learn about and optimize our community events.
- Availability: 40h/week
- Data-Driven: Strong analytical skills to interpret data and optimize campaigns.
- Creative Problem-Solver: Ability to test and iterate strategies to find the most effective approaches.
- Dependable: Proven track record of executing tasks with minimal supervision.
- Ownership Mentality: Experience owning and driving key metrics like leads or sales pipeline.
- Technical Proficiency: Expertise with CRM systems (e.g., HubSpot), creating landing pages, and crafting effective messaging.
- Comfortable using GenAI tools (e.g., ChatGPT) to enhance writing efficiency and quality.
- Team Collaboration: Ability to work seamlessly with in-house teams, supporting and leveraging their skills.
- Languages: English is a must, German is nice to have.
- Remote Work Proficiency: Previous remote work experience, with strong communication skills using tools like Slack.
- Travel: Willingness to travel multiple times a year to community and company events.
- Client-Centric: Focused on winning sponsors and community members and exceeding their expectations.
- Teamwork: Exhibits championship-level teamwork, supporting colleagues and ensuring smooth collaboration.
- Entrepreneurial Spirit: Takes initiative, demonstrates responsibility, and performs with an entrepreneurial mindset to achieve goals.
- Resilient: Prepared for a high workload in a startup environment, working directly with the CEO.
