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Market Intelligence Manager, Southern Europe
hace 2 meses
Diageo, a leading premium drinks company, is seeking a skilled Market Intelligence Manager to join its Southern Europe team. As a key member of the organization, you will play a crucial role in driving business growth and informing strategic decisions.
Key Responsibilities- Market Analysis: Collaborate with the Consumer Insight area to identify growth opportunities, consumer trends, competitive landscape, and potential risks in the Southern Europe Region's alcoholic beverages' market.
- Forecasting and Trend Identification: Develop insightful category forecasts by tapping into resources like the global tool Demand Radar and external sources like IWSR and Euromonitor. Adjust those forecasts with new developments in the market and proactively identify trends and emerging opportunities that could impact the business.
- Competitor Insights: In close collaboration with the Customer Marketing team and Sales, supervise and assess the activities and strategies of key competitors within the region, providing regular updates and analysis to relevant collaborators.
- Business Performance Evaluation: Collaborate with cross-functional teams to contribute to the evaluation of the performance of existing products, brands, sales areas, and channels, identifying areas for improvement and growth.
- Strategic Recommendations: Translate market intelligence findings into actionable insights and strategic recommendations to support the development of marketing strategies, product innovations, and go-to-market plans.
- Collaborator Management: Build strong working relationships with regional and global teams, marketing, sales, and leadership to ensure market intelligence insights are effectively communicated and coordinated into decision-making processes.
- Data Management: Ensure the timely and accurate collection, analysis, and reporting of market data, using appropriate tools and systems to provide actionable insights.
- Team Leadership: Lead a team of market intelligence analysts, providing guidance, mentoring, and development opportunities to enhance their skills and capabilities.
We are looking for a highly skilled and experienced professional with a strong background in market research, market or business intelligence, or related roles. You should have a Bachelor's degree in Data Science, Business, Marketing, Economics, or a related field, and a minimum of 5 years of experience in a similar role. You should also have excellent analytical skills, experience in data analysis, interpretation, and forecasting/modelling, and strong communication and presentation skills to efficiently convey findings and recommendations to partners at all levels.
What We OfferDiageo is a company that values diversity and inclusion, and we are committed to creating a workplace that is inclusive and respectful of all employees. We offer a range of benefits and opportunities for professional development, and we are proud to be a leader in the industry.
