Senior Global Brand Director

hace 4 semanas


Madrid Centro, Madrid, España Sobi A tiempo completo
{"h3": "Job Summary
", "p": "As a Senior Global Brand Director at Sobi, you will be responsible for leading the commercial brand team and developing strategies to realize product potential for ALTUVOCT. You will work closely with cross-functional teams to drive brand strategy, positioning, and communication, and partner with affiliates to ensure successful launch preparation and execution.
", "ol": [{"li": "Manage the ALTUVOCT commercial brand team, including the ALTUVOCT Brand Lead and in dotted lines the Haemophilia Sr Product Manager, in close partnership with the VP, Head of Haemophilia to secure strategies are successfully developed and timely executed to realize product potential and support countries activities."}, {"li": "Own directly or through the ALTUVOCT Commercial team, day to day brand marketing activities in alignment with major milestones, budget and defined KPIs."}, {"li": "Leads the Global Enterprise/Brand Team (GET) for ALTUVOCT, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance and align team output to an integrated strategy for the brand."}, {"li": "Drive the development and coordinate the implementation of Global cross-functional Brand Strategy, positioning and communication, congress strategy, KOL management, including Geographical Expansion and Training plan across all regions, affiliates and Sobi markets during all phases of ALTUVOCT life cycle, funneled into the Global Commercialization Plan."}, {"li": "Partner strategically and operationally with the VP, Head of Haemophilia, CAT Lead in daily activities and specific processes (e.g. LRP, EPR/SPR/ExCom reviews, CEO Meetings)."}, {"li": "Build and nurture a fruitful partnership with Affiliates to gather key insights and provide them with strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs."}, {"li": "Engage with external stakeholders (e.g. KOLs) to set the best foundation to realize ALTUVOCT ambition."}, {"li": "Control of External Expenses, promotion, advertisement maximizing Sobi resources and in alignment with financial requirements and forecasting control. Ensure product(s) A&P stays within budget."}, {"li": "Represent commercial function in the Core Asset Team (CAT), as permanent member. The Senior Global Brand Director also works in alignment with peers to guarantee the appropriate synergies and tackle the common obstacles."}, {"li": "Liaise with Sanofi, commercialization partner, to maximize the potential of a global footprint."}, {"li": "Operate with high ethical standards in line with the Sobi corporate values and SOPs by ensuring ongoing completion of all required initial and ongoing training in local regulations and policies, and adherence to those regulations and policies for self and any direct reports."}], "p": "Additional duties may be assigned, as needed."}

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