Senior Global Brand Director

hace 3 días

Madrid, Madrid, España Sobi Group A tiempo completo
Job Description

At Sobi Group, we are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. As a Senior Global Brand Director, you will play a key role in driving the commercial success of our products, including ALTUVOCT.

Key Responsibilities
  • Manage the ALTUVOCT commercial brand team, including the ALTUVOCT Brand Lead and in dotted lines the Haemophilia Sr Product Manager, in close partnership with the VP, Head of Haemophilia to secure strategies are successfully developed and timely executed to realize product potential and support countries activities.
  • Own directly or through the ALTUVOCT Commercial team, day to day brand marketing activities in alignment with major milestones, budget and defined KPIs.
  • Leads the Global Enterprise/Brand Team (GET) for ALTUVOCT, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance and align team output to an integrated strategy for the brand.
  • Drive the development and coordinate the implementation of Global cross-functional Brand Strategy, positioning and communication, congress strategy, KOL management, including Geographical Expansion and Training plan across all regions, affiliates and Sobi markets during all phase of ALTUVOCT life cycle, funneled into the Global Commercialization Plan
  • Partner strategically and operationally with the VP, Head of Haemophilia, CAT Lead in daily activities and specific processes (e.g. LRP, EPR/SPR/ExCom reviews, CEO Meetings)
  • Build and nurture a fruitful partnership with Affiliates to gather key insights and provide them with strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs.
  • Engage with external stakeholders (e.g. KOLs) to set the best foundation to realize ALTUVOCT ambition
  • Control of External Expenses, promotion, advertisement maximizing Sobi resources and in alignment with financial requirements and forecasting control. Ensure product(s) A&P stays within budget
  • Represent commercial function in the Core Asset Team (CAT), as permanent member.
Requirements
  • Proven solid experience of global pre-launch and launch activities in rare diseases (preferably Haematology)
  • Project Management skills and result-driven attitude
  • Strong brand management experience gained in at least 5 years in global roles and/or leadership roles in marketing/commercial departments
  • Multi stakeholder project management and leadership experience, delivering results on time and within budget
  • Additional commercial experiences including sales, market analytics and business intelligence would be a plus
  • University degree level education – medical/science based
  • Experience in Life Cycle Management
  • Ability to manage and coordinate external consultants and agencies
  • Demonstrable customer relationship management experience
Skills/Knowledge/Languages
  • Fluency in written and spoken English
  • Additional European language skills is an advantage
  • Proficient IT skills in PowerPoint, Excel and Word
Personal Attributes
  • Cross cultural awareness, effective communication and team working skills, good interpersonal and social skills
  • Flexible/agile with an ability to manage change, operate in an environment of ambiguity and be solution-focused
  • Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate
  • Excellent planning, organising and coordination skills
  • Demonstrate, embrace and align with the company's values (Care, Ownership, Ambition, Urgency and Partnership)
  • Ability to control and flourish in an environment of ambiguity, uncertainty and stressful situations
  • Solid strategic and business acumen
  • Significant track record of demonstrated personal leadership with ability to influence, lead and get the job done without line authority and in all conditions
  • Cross cultural working appreciation and experience
  • Knowledgeable in medical and technical aspects
  • Autonomy, entrepreneurship attitude, and proactivity
  • Solution-oriented and pragmatic attitude
  • Effective communication and team working skills
  • Personal transparency, candour and full integrity

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