Senior Product Marketing Strategist for AI-Powered Healthcare Solutions

hace 2 días


Barcelona, Barcelona, España Docplanner A tiempo completo

Company Overview
Welcome to Docplanner, the leading healthcare technology company empowering patients and doctors worldwide. Founded 10 years ago, we revolutionized the industry by giving patients access to leave and read reviews about their visits, while providing doctors with a user-friendly platform to manage bookings efficiently. Today, we're seeking a Senior Product Marketing Manager to join our mission of making the healthcare experience more human.

About Us
We've come a long way since our inception, expanding to 13 countries and serving over 90 million patients monthly. Our product has earned the trust of nearly 300,000 specialists and top venture capital funds like Point Nine Capital, Goldman Sachs Asset Management, and One Peak Partners. Despite growing to 2,700 employees globally, we maintain our startup spirit.

Job Description
As a Senior Product Marketing Manager at Docplanner, you'll be responsible for leading strategic initiatives that unify marketing efforts across individual doctors and clinics. Your primary objective will be to drive growth, integrate product offerings, and position our AI-powered solutions to accelerate new business acquisition and customer retention.

Your Key Responsibilities
• Unify marketing strategies for individual doctors and clinics, ensuring a consistent approach from top-of-funnel awareness to sales enablement.
• Develop messaging that resonates with both small practices and larger clinics based on their unique needs and market dynamics.
• Create targeted product packaging and storytelling that helps go-to-market teams differentiate the right offerings for various customer profiles, such as solo practitioners or clinics needing advanced patient management solutions.
• Leverage Docplanner's AI product suite to position our advanced capabilities, incorporating features like automated appointment scheduling and improved patient experience during appointments, in marketing campaigns to speed up new business acquisition.
• Collaborate with clinics teams to integrate multiple acquired solutions into a cohesive offering, seeking opportunities to drive growth and efficiency by refining value propositions and aligning with global marketing strategy.
• Work closely with growth and sales teams to improve conversion rates by providing documentation on product benefits, gathering feedback from sales interactions, and developing playbooks for high-impact selling.

The Ideal Candidate
We're looking for an experienced Senior Product Marketing Manager who can lead our team to success. You should have a proven track record in product marketing, with a strong understanding of AI-powered solutions and their applications in healthcare. Excellent communication and leadership skills are essential, as well as the ability to work collaboratively with cross-functional teams.

What We Offer
At Docplanner, we offer a competitive salary of $120,000 - $150,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement plan, and paid time off. We're committed to supporting our employees' professional growth and development, offering training and mentorship opportunities to help them succeed in their roles.



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