Marketing Business Partner for Consumer and Customer Marketing Teams

hace 5 días

Zaragoza, Zaragoza, España Diageo A tiempo completo

About usDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.

Our purpose Celebrating life, every day, everywhere has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

About the roleThe Diageo Southern Europe Finance team is central to the delivery of key business objectives and targets across the P&L, Balance Sheet and broader market share.

The role of A&P Finance Business Partner will drive excellent decision making across the Consumer and Customer Marketing Teams and support the business in setting and realising its performance ambition and AOP with a particular focus on the Dynamic value creator area of the Finance Mission:

Bring data-led insights crafting winning strategies and provoking extraordinary business outcomesAdopt a winning demeanor having the courage to actLook outwards always adopting an external lensLead and adopt change bring value and crafting our futureActive risk managers guiding thoughtful business decisions and ensuring compliance with our controls agenda in everything we do

This role will partner the SE Marketing and SE Customer Marketing teams to ensure we have a clear understanding of drivers of spend to enable this investment to be optimized and deployed with agility.

Part of the role will also be to drive optimization of the A&P process and continuous improvement.

Key Responsibilities

  • Provide decision support to the customer and consumer marketing teams, which will ultimately improve return on investment, Net Sales Value, Gross Profit, Gross Margin %, CAAP and CAAP Margin%
  • Partner with marketing & customer marketing teams on their A&P budget, seeking out greatest opportunities for growth
  • Partner with SE Finance team (Commercial Finance, Finance Controls, BPM team, etc.) to bring together the Brand/category/Portfolio perspective with the Country/Channel perspective and assessing the right prioritization and optimization choices
  • Guarantee quality A&P budget management, giving confidence to the wider SE business on A&P accuracy and correct spending in line with strategy
  • Partner with marketing teams to implement high quality measurement and evaluation of our marketing activities
  • Identify and implement A&P process improvements on A&P/finance projects
  • Use insightful analysis to identify business opportunities
  • Present analysis to the teams and then subsequently empower the team around delivering against them
  • Support the strategic planning and forecasting processes

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