Marketing Analytics and Insight Director
hace 3 días
About the Role:
The Marketing Analytics and Insight team at Celonis SE is a key partner in driving the company's data-driven marketing strategy. As the Marketing Analytics and Insight Manager, you will be responsible for analyzing complex data sets, deriving actionable insights, and presenting findings to key stakeholders. This role requires a blend of analytical skills, strategic thinking, and marketing expertise to optimize campaign performance, improve customer acquisition and retention, and influence product development and go-to-market strategies.
Key Responsibilities:
• Ensure data integrity, accuracy, and consistency across all marketing datasets, working closely with IT and data teams to manage data sources, establish data standards, and implement best practices for data management.
• Work closely with data engineers and IT teams to ensure the seamless integration of data sources into visualization tools, developing processes for data extraction, transformation, and loading (ETL) that support visualization needs.
• Analyze large datasets from various marketing channels (digital, social, email, SEO, etc.) to assess campaign performance, customer behavior, and market trends, developing comprehensive reports and dashboards that provide actionable insights to the marketing team and senior leadership.
• Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI, providing insights that drive the optimization of customer acquisition, engagement, and retention strategies.
• Conduct deep dives into customer data to understand customer journeys, segmentations, and lifetime value (LTV), utilizing this information to inform personalized marketing strategies and product offerings.
• Develop and apply predictive models to forecast future marketing outcomes, such as customer acquisition costs, conversion rates, and campaign effectiveness, using these models to guide strategic decisions and budget allocations.
• Partner with product, sales, finance, and IT teams to ensure that marketing strategies align with broader business goals, facilitating data sharing and integration across departments to provide a holistic view of performance.
• Oversee the selection, implementation, and utilization of marketing analytics tools and platforms (e.g., Google Analytics, Power BI, CRM systems), ensuring that the marketing team is fully equipped to leverage these tools effectively.
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