Marketing Analytics and Insight Director
hace 4 semanas
About the Role:
Celonis is the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes. As the Marketing Analytics and Insight Manager, you will play a key role in driving our data-driven marketing strategy.
The Team:
The Marketing Analytics and Insight team is part of the marketing operation, working closely with cross-functional teams including the broader go-to-market organization, marketing and sales organizations. Your role will be to drive efficiency, optimization, and smooth operations within the marketing machine.
The Position:
As the Marketing Analytics and Insight Manager, you will be responsible for analyzing complex data sets, deriving actionable insights, and presenting findings to key stakeholders. This role requires a blend of analytical skills, strategic thinking, and marketing expertise to optimize campaign performance, improve customer acquisition and retention, and influence product development and go-to-market strategies.
Key Responsibilities:
• Ensure data integrity, accuracy, and consistency across all marketing datasets.
• Work with IT and data teams to manage data sources, establish data standards, and implement best practices for data management.
• Develop processes for data extraction, transformation, and loading (ETL) that support visualization needs.
• Analyze large datasets from various marketing channels to assess campaign performance, customer behavior, and market trends.
• Develop comprehensive reports and dashboards that provide actionable insights to the marketing team and senior leadership.
• Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI.
• Conduct deep dives into customer data to understand customer journeys, segmentations, and lifetime value (LTV).
• Develop and apply predictive models to forecast future marketing outcomes, such as customer acquisition costs, conversion rates, and campaign effectiveness.
What You'll Bring:
• Strong analytical skills and experience with data analysis and reporting.
• Excellent communication and presentation skills to effectively present findings to key stakeholders.
• Ability to work closely with cross-functional teams to drive marketing strategies and optimize campaign performance.
• Strong understanding of marketing channels and customer behavior.
• Experience with data visualization tools and ETL processes.
What We Offer:
Celonis offers a dynamic and fast-paced work environment with opportunities for growth and development. We are committed to providing our employees with the tools and resources they need to succeed. If you are a motivated and results-driven individual with a passion for data-driven marketing, we encourage you to apply for this exciting opportunity.
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