Marketing Data Strategist

hace 4 semanas


Zaragoza, Zaragoza, España Celonis A tiempo completo
About the Role:

The Marketing Analytics and Insight Manager at Celonis is responsible for driving the company's data-driven marketing strategy by analyzing complex data sets, deriving actionable insights, and presenting findings to key stakeholders.

Key Responsibilities:

• Ensure data integrity, accuracy, and consistency across all marketing datasets.
• Work with IT and data teams to manage data sources, establish data standards, and implement best practices for data management.
• Develop processes for data extraction, transformation, and loading (ETL) that support visualization needs.

Data Analysis and Reporting:

• Analyze large datasets from various marketing channels (digital, social, email, SEO, etc.) to assess campaign performance, customer behavior, and market trends.
• Develop comprehensive reports and dashboards that provide actionable insights to the marketing team and senior leadership.

Marketing Strategy Optimization:

• Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI.
• Provide insights that drive the optimization of customer acquisition, engagement, and retention strategies.

Customer Insights:

• Conduct deep dives into customer data to understand customer journeys, segmentations, and lifetime value (LTV).
• Utilize this information to inform personalized marketing strategies and product offerings.

Predictive Analytics:

• Develop and apply predictive models to forecast future marketing outcomes, such as customer acquisition costs, conversion rates, and campaign effectiveness.
• Use these models to guide strategic decisions and budget allocations.

Cross-Functional Collaboration:

• Partner with product, sales, finance, and IT teams to ensure that marketing strategies align with broader business goals.
• Facilitate data sharing and integration across departments to provide a holistic view of performance

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