Product Marketing Strategist

hace 23 horas


Zaragoza, Zaragoza, España Make A tiempo completo

We are seeking a Product Marketing Strategist to join our team at Make, a leading visual platform for designing, building, and automating anything. The successful candidate will have a talent for messaging and enablement, with a strong understanding of product marketing principles and a proven track record of developing targeted value propositions.

The Product Marketing Strategist will be responsible for crafting segment-specific value propositions and messaging that resonate with target audiences, while working in conjunction with our overall brand messaging. This role will also involve enabling commercial teams (Sales, Marketing, Customer Success, Growth) on our differentiated proposition by creating a range of tools and materials that effectively communicate our value throughout the customer journey.

The ideal candidate will have 5+ years of experience in product marketing within a B2B technology business, with a strong understanding of all aspects of product marketing. They will be skilled at driving cross-functional teams against shared goals and have experience working across different commercial teams. A naturally strong communicator with strong stakeholder management skills is essential for this role.

The Product Marketing Strategist will partner closely with product and commercial teams to launch new solutions, driving awareness and acquisition among prospective and existing customers. They will also influence product strategy and roadmap by partnering closely with Product, informed by market and audience insights.

Key Responsibilities:

  • Develop a deep understanding of our current and future customers, their challenges, needs, and wants.
  • Craft crisp, targeted segment-specific value propositions and messaging that resonate with target audiences.
  • Enable commercial teams on our differentiated proposition by creating a range of tools and materials.
  • Build a strong understanding of our competitors' positioning, messaging, and product value.
  • Partner with product and commercial teams to launch new solutions.
  • Influence product strategy and roadmap.


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