Marketing Operations Manager

hace 3 días


Zaragoza, Zaragoza, España Contentsquare A tiempo completo
Marketing Operations Manager

At Contentsquare, we're dedicated to making the digital world more human. As a Marketing Operations Manager, you'll play a vital role in our Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations.

Key Responsibilities:

Support the Entire Customer Lifecycle:
Provide technical support for marketing automation platforms to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention

Technical Support and Platform Management:
Maintain and troubleshoot marketing automation platforms, ensuring they are effectively supporting marketing operations. Manage integrations with other marketing tools and CRM systems like Salesforce.

Optimize Marketing Technology Stack:
Oversee the integration of marketing technologies, leading efforts to automate processes and enhance system efficiencies.

Data Management and Compliance:
Ensure data integrity and governance across all marketing platforms, maintaining accuracy and compliance with global regulations

Cross-Functional Collaboration:
Collaborate with cross-functional teams to execute technical and operational strategies that support the entire customer lifecycle

Support Experimentation and Analysis:
Assist the Customer Marketing team with technical support for A/B tests and data analysis

Continuous Improvement and Best Practices:
Proactively identify opportunities to enhance marketing processes and operational efficiencies

Requirements:

Expertise in Marketing Automation:
Deep expertise in marketing automation platforms

Technical Proficiency:
Experience with CRM systems like Salesforce

Data Analysis Skills:
Experience in data analysis using tools such as SQL, Tableau, and Google Analytics

Project Management Experience:
Ability to manage multiple projects simultaneously

Knowledge of Data Privacy Regulations:
In-depth knowledge of GDPR, CAN-SPAM, and CCPA

Problem-Solving and Troubleshooting:
Strong analytical and problem-solving skills

Effective Communication and Collaboration:
Excellent communication and collaboration skills

What makes you stand out:

B2B Marketing Experience:
Experience in business-to-business (B2B) marketing within a SaaS or technology-driven environment

Certifications:
Marketing automation platform certifications

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