Marketing Campaign and Operations Manager
hace 4 semanas
Job Summary:
We are seeking a highly skilled Marketing Campaign and Operations Manager to drive our marketing and sales initiatives, manage our HubSpot platform, and ensure seamless integration with our CRM, Salesforce.
Key Responsibilities:
- Optimize and manage our HubSpot platform to streamline processes and enhance efficiency
- Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion
- Coordinate and execute targeted digital campaigns to maximize reach and engagement
- Run Account-Based Marketing (ABM) campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns
- Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability
- Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data
- Draft, edit, and enhance email marketing content, working closely with professional copywriters
- Support the global marketing team as and where needed with ad-hoc marketing operational items
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases
- Experience in a managerial role with knowledge of the broader Marketing and Sales Function
About Us:
IPC Systems is a fintech company that focuses on the human element. Having a global presence, we support local markets with cutting-edge cloud-based trading communications and managed connectivity.
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