Analytics Solutions Architect

hace 1 día

Zaragoza, Zaragoza, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo
About Incubeta

Incubeta is a digital marketing consultancy that combines technology, data, and human creativity to deliver innovative solutions for advertisers, agencies, and publishers. As Google's most experienced EMEA Sales Partner, we have successfully deployed hundreds of solutions across the Google Marketing Platform, addressing ad tech infrastructure, data management, integration, and media management.

Role Overview

We're seeking a skilled Analytics Solution Architect to support our analytics team and clients by providing technical expertise and solutions. Key responsibilities include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.

Responsibilities
  • Develop and implement analytics features, including web analytics platforms, app analytics, and tag management solutions.
  • Configure and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
  • Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
  • Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
  • Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
Requirements

Comfortable consulting and implementing Server Side Google Tag Manager. Experience with industry-standard best practices for implementing first-party data solutions such as Consent Mode, Enhanced Conversions, and Conversion APIs.

What We Offer

As a member of our team, you'll have the opportunity to work with a global partnership of leading digital technology, media, and creative specialists. We're committed to delivering relevant and up-to-date digital marketing services and consultancy to our clients.

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