Senior Marketing Manager for Books and Kindle
hace 4 semanas
Job Summary
We're seeking a Senior Marketing Manager to lead the Books and Kindle marketing efforts on off-Amazon channels. This role involves developing and executing marketing strategies to establish best-in-class marketing programs, driving customer acquisition, engagement, and retention goals, and owning the marketing communications strategy for Books & Kindle across off-Amazon channels.
Key Responsibilities
- Lead the strategy and execution for Books and Kindle marketing on off-Amazon channels to establish best-in-class marketing programs.
- Own end-to-end customer-facing marketing campaigns, and improve processes to automate, scale, and innovate touch-points.
- Drive continuous performance optimization: monitor, analyze, and report performance and patterns using key metrics and KPIs to measure success and inform future improvement strategies, accounting for relevance, selection, and business objectives.
- Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience.
- Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content to our customers.
- Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels.
- Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs.
- Work closely with BI and partner teams to gain insights into customer behavior, drive insights, and develop targeted retention campaigns.
- Partner with Books and Kindle teams to align on cross-functional efforts to retain customers.
- Provide business requirements to Product Management and Engineering teams to build foundational systems.
Requirements
This role requires 5+ years of relevant work experience in product/program/marketing management, with strategical thinking and executing capability.
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