Senior Product Marketing Manager, Go To Market, Books
hace 4 semanas
We are seeking a highly analytical and project management experienced Sr Marketing Manager to join our Books and Kindle Marketing team.
This role is ideal for candidates who are passionate about marketing communications and empowering customers to find their next great read.
In this role, you will be responsible for driving customer acquisition, engagement, and retention goals and owning the marketing communications strategy for Books & Kindle across Amazon channels.
You will develop, optimize, and execute effective campaigns and present your strategy to senior leadership for new initiatives and customer experiences.
This includes identifying target audiences, developing content and messaging, and partnering across internal teams.
You will work with cross-functional teams to build out communication strategies, develop and leverage marketing opportunities, growing strategic programs, and enforcing a high bar for communications to create a world-class experience for Books and Kindle.
To be successful in this role, you will need to thrive on ambiguity, be able to see the big picture, and also execute on a tactical level and detail-oriented.
Experience in marketing communications, web analytics, Affiliate Marketing, and/or CRM/email/push marketing is highly desired.
Key Job Responsibilities:
Lead the strategy and execution for Books and Kindle marketing on Amazon channels to establish best-in-class marketing programs.
Own end-to-end customer-facing marketing campaigns and improve processes to automate, scale, and innovate touch-points.
Drive Continuous Performance Optimization:
Monitor, analyze, and report performance and patterns using key metrics and KPIs to measure success and inform future improvement strategies, accounting for relevance, selection, and business objectives.
Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience.
Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content to our customers.
Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels.
Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs.
Work closely with BI and partner teams to gain insights into customer behavior, drive insights, and develop targeted retention campaigns.
Partner with Books and Kindle teams to align on cross-functional efforts to retain customers.
Provide business requirements to Product Management and Engineering teams to build foundational systems.
Minimum Requirements:
5+ years of relevant work experience in product/program/marketing management.
Strategic thinking with executing capability.
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