Global Product Marketing Lead

hace 4 semanas


Zaragoza, Zaragoza, España Taptap Digital A tiempo completo
Job Overview:

We are seeking a Product Marketing Manager who will be responsible for the successful launch and communication of our digital products to the market.

The ideal candidate will work closely with the Product and Business Solutions departments to understand market needs, analyze product features, and create documentation for commercial purposes.

The Product Marketing Manager will also be responsible for developing and implementing the go-to-market strategy for new products and features.


Responsibilities:

Market Strategy Development:
Design and implement comprehensive marketing strategies to promote our digital products, focusing on market segmentation, positioning, and competitive differentiation

Product Positioning:
Craft compelling product narratives and messaging that resonate with target audiences, highlighting key features and benefits

Cross-Functional Collaboration:
Work closely with product management, sales, and engineering teams to align product development with market demands and customer feedback

Customer Insights:
Gather and analyze customer insights and market trends to inform product enhancements and marketing initiatives

Campaign Management:
Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, and content marketing

Performance Analysis:
Monitor and evaluate the effectiveness of marketing campaigns, using data-driven insights to optimize strategies and report on key metrics

Why Taptap Digital:
We are a technology firm at the epicenter of innovation in Adtech and Martech, providing location intelligence marketing and advertising solutions in 10 markets within Europe, Africa, N. America, and S. America. Our goal is to link physical and digital marketing globally, and we are seeking a highly motivated and skilled team member to help us achieve this goal.

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