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Global Product Marketing Manager Orthodontics Lead
hace 1 mes
About Straumann Group
The Straumann Group is a global leader in tooth replacement and orthodontic solutions that restore smiles and confidence. It unites global and international brands that stand for excellence, innovation, and quality in replacement, corrective, and digital dentistry, including Anthogyr, ClearCorrect, Medentika, Neodent, NUVO, Straumann, and other fully/partly owned companies and partners. In collaboration with leading clinics, institutes, and universities, the Group researches, develops, manufactures, and supplies dental implants, instruments, CADCAM prosthetics, orthodontic aligners, biomaterials, and digital solutions for use in tooth correction, replacement, and restoration or to prevent tooth loss.
About the Role
As the Global Product Marketing Manager Orthodontics, you will drive the commercial success of the ClearCorrect aligner system and associated digital products within the Orthodontist (Ortho) segment worldwide. You will be responsible for developing and executing downstream marketing strategies to maximize product adoption and growth throughout the product lifecycle. This role requires a deep understanding of the Ortho customer mindset, adoption hurdles, and market dynamics. Your strategic initiatives will be pivotal in developing and executing effective global programs that align with business objectives and contribute to our competitive edge in the market.
Key Responsibilities:
Drive global growth of the ClearCorrect system and digital products in the orthodontist segment.
Understand the Ortho customer mindset, identifying barriers to adoption and use to shape marketing and education strategies.
Understand the competitive market, identifying trends, opportunities, and threats, through ongoing market research, close work with the field, and continuous collaboration with global advisory board and/or opinion leaders.
Develop target-specific product positioning, messaging, and pricing strategies to differentiate ClearCorrect in the market.
Collaborate with the Global Growth team to create sales tools, promotional materials, and training programs supporting product adoption and market penetration.
