Senior Marketing Manager for Books and Kindle

hace 1 semana

Zaragoza, Zaragoza, España Amazon A tiempo completo

We are seeking a highly analytical and project management experienced Sr Marketing Manager to join our Books and Kindle Marketing team. This role is ideal for candidates who are passionate about marketing communications and empowering customers to find their next great read. If you thrive in a fast-paced, entrepreneurial environment with opportunities to build things from scratch and succeed in uncharted territory, then this is your ideal fit. In this role, you will be responsible for driving customer acquisition, engagement, and retention goals and owning the marketing communications strategy for Books & Kindle across off Amazon channels. You will develop, optimize, and execute effective campaigns and present your strategy to senior leadership for new initiatives and customer experiences. This includes identifying target audiences, developing content and messaging, and partnering across internal teams. You will work with cross-functional teams to build out communication strategies, develop and leverage marketing opportunities, grow strategic programs, and enforce a high bar for communications to create a world-class experience for Books and Kindle. To be successful in this role, you will need to thrive on ambiguity, be able to see the big picture, and also execute on a tactical level with attention to detail. Experience in marketing communications, web analytics, Affiliate Marketing, and/or CRM/email/push marketing is highly desired.

Key Job Responsibilities:
  • Lead the strategy and execution for Books and Kindle marketing on off Amazon channels to establish best in class marketing programs.
  • Own end-to-end customer-facing marketing campaigns, and improve processes to automate, scale, and innovate touch-points.
Drive Continuous Performance Optimization:

Monitor, analyze, and report performance and patterns using key metrics and KPIs to measure success and inform future improvement strategies, accounting for relevance, selection, and business objectives.

Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience. Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content to our customers.

Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels. Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs. Work closely with BI and partner teams to gain insights into customer behavior, drive insights, and develop targeted retention campaigns.

Partner with Books and Kindle teams to align on cross-functional efforts to retain customers. Provide business requirements to Product Management and Engineering teams to build foundational systems.

Minimum Requirements:
  • 5+ years relevant work experience in product/program/marketing management

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