Regional Marketing Development Manager

hace 2 días

Madrid, Madrid, España Reconocida Empresa A tiempo completo
About the Role

We are seeking a highly skilled Regional Marketing Development Manager to join our team at Reconocida Empresa. As a key member of our EMEA marketing team, you will be responsible for developing and executing regional marketing strategies that drive customer value, revenue, and growth.

Key Responsibilities
  • Translate business strategy into inspiring regional marketing campaigns that build customer value and revenue growth.
  • Partner with the Global Market Development team and other internal teams to develop and implement the EMEA marketing strategy across our Sample Preparation portfolio.
  • Drive impactful marketing activities that highlight our added value and capacity to work in cross-divisional teams to build customer-centric workflows.
  • Enable our commercial and distributor organizations to deliver EMEA Marketing revenue and achieve business financial goals.
  • Develop and deliver the regional marketing strategy & plan for your product area with a large degree of autonomy.
  • Analyze marketing performance and use data-based evidence to adjust current campaigns and create new ones to deliver against incremental revenue goals.
  • Successfully launch New Product Introductions (NPIs) to direct customers and partners to achieve revenue targets, aligning with product management and commercial managers.
  • Enable our sales channels (direct and channel partners) by providing impactful marketing, tools, and training to achieve financial and campaign goals.
  • Regularly interact with senior leadership and perform detailed analysis & reporting around business performance, customers, markets, and segments.
  • Lead the regional portfolio management tasks for sample preparation through organic solvent, spin column, magnetic beads, and hand-held magnet-based portfolio of products, collaborating with Commercial and Global teams.
  • Own the marketing budget, ensuring marketing activities achieve expectations.
Requirements
  • A Bachelor's degree, or equivalent, in the life sciences or marketing fields is required.
  • A Master's degree, or equivalent, in the life sciences or marketing fields; or MBA is preferred.
  • Possess knowledge of competitors, products, and customer needs within the sample preparation market.
  • A demonstrable ability to efficiently implement marketing/sales plans to drive revenue growth.
  • Strong record of working in cross-functional teams and operating within a matrix organization to achieve goals.
  • Proven track record of meeting bold objectives and developing strong working relationships.
  • Marketing campaign/Territory sales plan development and execution.
  • Digital marketing campaign development and deployment.
  • Impactful communication, presentation, and influencing skills.
  • Analytical skills.
  • Ability to travel (up to 25% travel) in EMEA and occasionally Worldwide.

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