Marketing Manager

hace 6 días

Madrid, Madrid, España Intergage A tiempo completo
About the Role

We are seeking an experienced and self-driven Regional Marketing Manager to join our global marketing team at Intergage, responsible for the UK and EU regions based in Madrid, Spain. As a Regional Marketing Manager, you will play a crucial role in building and enhancing our brand presence and supporting sales enablement efforts in the UK and EU region.

Key Responsibilities
  • Develop and execute comprehensive regional marketing plans to support global marketing and business objectives and drive brand awareness.
  • Regionalize global marketing assets to ensure relevance and effectiveness in the local market.
  • Plan and execute regional events to engage with prospects and customers, including trade shows, conferences, and customer events.
  • Drive lead-generation efforts through targeted campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email.
  • Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email.
  • Support and execute account-based strategies and programs.
  • Manage offline activities such as industry events & customer events end to end – attend conferences, and tradeshows.
  • Maintain the relationship with the in-region third-party advertisers – all in line with compliance & regulations.
  • Manage external and internal partners/agencies in the region critical to effective program execution.
  • ROI/Analysis: set goals and define metrics for each marketing campaign, including targeted lead flow to maximize pipeline generation and sales velocity.
Requirements
  • 5+ years of experience in B2B field marketing, preferably in the UK/EU region.
  • Bachelor's degree in marketing, business, or a related field or equivalent experience.
  • Proven track record of driving successful marketing campaigns and lead-generation initiatives.
  • Proficiency in event management and execution; social media marketing platforms and tools.
  • Excellent professional presentation skills and the ability to interact and engage at all levels of management/leadership.
  • Understanding of sales processes and the ability to align marketing initiatives with sales objectives.
  • Knowledge of digital marketing (SEO, SEM) and CMS management.
  • Bilingual, native, or fluent English and Spanish.

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