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Marketing Manager

hace 2 meses

Madrid, Madrid, España HITACHI EUROPE LTD. A tiempo completo
About the Role

We are seeking a highly motivated and experienced Marketing Manager to join our team at HITACHI EUROPE LTD. as an Assistant Marketing Manager. This role will be responsible for organizing and executing processes to help achieve our vision of flawless execution in our tactical marketing efforts.

Key Responsibilities
  • Develop and Execute Marketing Strategies
    • Collaborate with the marketing teams globally to create compelling content and oversee campaigns.
    • Enhance performance and continuously analyze data to improve outcomes.
  • Social Media Management
    • Develop and execute social media strategies to enhance brand awareness, engagement, and customer loyalty.
    • Create compelling content for social media platforms tailored to target audience segments.
    • Schedule and publish social media posts within deadline, monitor comments and messages, and engage with the community promptly.
    • Track and analyze social media metrics to identify trends, insights, and areas for improvement.
  • Digital Marketing Campaigns
    • Collaborate with the PR and Marketing agency to plan and deliver digital marketing campaigns across various platforms.
    • Create engaging and persuasive copy for digital ads, landing pages, and email campaigns to drive conversions and achieve campaign objectives.
    • Monitor campaign performance, analyze key metrics, and optimize campaigns to maximize ROI.
    • Stay current with emerging digital marketing trends, tools, and techniques to identify new opportunities for campaign success.
  • Content Creation and Management
    • Develop and curate high-quality, visually appealing content for digital channels, including blog posts, videos, infographics, and other multimedia formats.
    • Ensure consistency in brand messaging, tone, and visual identity across all digital platforms.
    • Collaborate with internal stakeholders to gather content requirements, develop content calendars, and execute content plans effectively.
  • Analytics and Reporting
    • Monitor and analyze digital marketing performance using tools like Google Analytics, social media analytics, and marketing automation platforms.
    • Prepare regular reports on key performance indicators (KPIs), campaign effectiveness, audience insights, and competitor analysis.
    • Utilize data-driven insights to identify opportunities for improvement, make data-backed recommendations, and optimize digital marketing efforts.
  • Co-Marketing and Co-Branding Initiatives
    • Collaborate with channel partners on marketing campaigns, including joint advertising efforts, co-branded marketing materials, shared trade show appearances, and other collaborative marketing activities.
Requirements
  • Education
    • Bachelor's degree in marketing or a related field.
  • Experience
    • At least 2 years of relevant experience in marketing, preferably in a digital marketing role.
  • Skills
    • Excellent written and verbal communication skills.
    • Strong desire for serving customers and good team player.
    • Proficiency in IT required.
    • Highly motivated with ability to plan and execute goals.
About Us

We are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn't impact your ability to do the job. We are proud of our Japanese heritage and values expressed through the Hitachi Spirit:

  • Wa – Harmony, Trust, Respect
  • Makoto – Sincerity, Fairness, Honesty, Integrity
  • Kaitakusha-Seishin – Pioneering Spirit, Challenge