Marketing Manager
hace 2 meses
Bajo la dependencia de dirección general, el/la candidato/a se responsabilizará de:
- Definir, diseñar e implementar el plan estratégico de marketing y comunicación on y off line de la compañía en España
- Construir una estrategia de reconocimiento de marca en el mercado español
- Crear una estrategia de marketing en todos los canales de venta
- Definir el calendario anual de acciones de marketing a nivel omnicanal analizando el ROI de las diferentes campañas realizadas
- Definir e implementar las estrategias de publicidad y generación de tráfico para la captación de clientes y usuarios (SEO/SEM/SMO, etc)
- Dirigir las redes sociales, marketing de contenidos y diseño de publicidad.
- Gestionar y garantizar el presupuesto anual de marketing de forma concreta
- Analizar e investigar sobre el mercado en el que opera la compañía
- Gestión de la web (campañas, publicidad, desarrollo).
- Asegurar la implementación de las acciones de marketing en los diferentes puntos de venta, proponiendo formaciones a los equipos de venta
- Compañía perteneciente al sector retail especializado en proceso de expansión|Desarrollo e implementación de la estrategia de marketing omnicanal
Buscamos a una persona que aporte al menos 5 años de experiencia en una posición similar en una compañía de Retail que tenga presencia a nivel omnicanal.
Además, contará con una clara orientación al cliente y sensibilidad por el Retail operacional, siendo polivalente, transparente, con buen nivel de comunicación y un perfil de terreno.
Para esta posición se requiere un buen nivel de inglés y/o francés.Compañía multinacional perteneciente al sector Retail especializado, contando con un plan ambicioso de desarrollo para el mercado español. Para apoyar este crecimiento, la dirección general se plantea la incorporación de un/a nuevo/a Marketing Manager.
Formar parte de un proyecto internacional, sólido, en pleno crecimiento y con oportunidades de proyección.
Paquete salarial atractivo, compuesto por fijo, variable, coche de compañía, tarjeta de gasolina y seguro médico.
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