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Regional Marketing Manager
hace 2 meses
At Smart Technologies, we're seeking a highly skilled Regional Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns to generate engagement and drive demand for our solutions.
Key Responsibilities- Develop and execute regional marketing plans, with distinct goals, strategies, and tactics for each of our lines of business.
- Develop, execute, monitor, and optimize demand generation campaigns to drive engagement and demand resulting in marketing qualified leads.
- Influence and contribute to global demand generation strategies.
- Collaborate with a cross-functional team of like-minded demand generation experts.
- Adhere to global brand and product messaging strategies, while ensuring differentiated, region-appropriate messaging and value propositions, targeting audiences in customer-first activations.
- Work closely with regional, matrixed POD teams to set and achieve local demand generation targets.
- Ensure stakeholder alignment with campaign plans and activities, and ensure effective localization of marketing strategies and communications.
- Manage regional events to build memorable audience experiences and generate leads.
- Work with channel partners in the region to build and execute co-marketing plans for generating awareness and demand for our solutions.
- Be passionate about the customer: understand the buyer journey to develop a client engagement strategy.
- Collaborate with global content and brand team to create content that engages target audiences.
- This includes leading the creation of customer case study and testimonial assets for your region.
- Develop campaign assets and supporting materials including automated workflows, landing pages, emails, and forms that adhere to our brand guidelines.
- Provide bi-weekly reports and accountability showing engagement and demand gen metrics against campaign- and sales dashboards.
- Manage campaign budgets; Recommend course corrections, ensure effective campaign interlock, and balance campaign spending based on market dynamics and campaign effectiveness.
- Extensive knowledge of B2B and Digital Marketing best practices and trends.
- Ability to work closely with a wide number of internal and external stakeholders, including Sales, Channel partners, the global marketing team, and others.
- Ability to influence the global demand generation strategy by bringing ideas for new and effective tactics to the leadership team.
- Strong sense of market awareness; able to harmonize messages across channels and localize marketing campaigns to reach target audiences in various markets.
- Ability to combine new methods with traditional campaign elements (advertising, events, DM) to ensure an integrated approach.
- Familiarity with toolsets such as Hubspot, SFDC, AdWords, Google Analytics, Hootsuite, and their capabilities.
- Ability to influence and maintain exceptional communication skills, including presenting to internal and external groups.
- Ability to quickly learn our solutions and adapt to new technologies.
- Ability to negotiate, influence, and advise, from a marketing standpoint, around most effective marketing initiatives to undertake based on regional experience and data.
- Present, share, and discuss results and projects with the rest of the members of the organisation.
- Analytical abilities to both develop and interpret results against a KPI framework.
- Detail-oriented, with an ability to prioritize and manage multiple assignments simultaneously.
- Bias towards action, positive attitude, flexible, and adaptable.
- Proficiency in MS Office Suite: PowerPoint, Word, Excel, Hubspot.
- Experience in digital or social strategies.
- Experience in working with external best practice marketing organizations.
- Ability to work independently in an unstructured environment.
- A 'can-do' attitude and willingness to travel are important.
