Head of Product Growth
hace 1 mes
Unlocking Human Potential through Learning
At Preply Inc., we believe that learning with a great tutor is life-changing. To achieve this, we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This approach enables us to deliver progress, create engagement, and keep our global community of learners motivated.
The Head of Product Growth will be responsible for ensuring the growth of Preply Business. This involves ensuring that our Product resonates with a well-identified target audience across our core geographies. The role requires close collaboration with Sales, Product, and User Research teams to achieve this goal.
Key Responsibilities:
- Identify and Prioritize Target Segments: Collaborate with Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
- Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
- Create Sales Enablement Content: Produce high-quality sales enablement content, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
- Align different stakeholders: Ensure that our product evolves toward what resonates with our customers - including Product, Supply (our tutors), and Methodology teams.
- Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP and Buyer Persona definition.
- Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
The ideal candidate will have a proven track record of 5+ years of SaaS product marketing, sales or sales enablement experience, preferably in series B/C companies. Proficiency in collaborating with data and sales teams to define and iterate Ideal Customer Profiles (ICPs) is essential. The ability to align with mature Product teams to ensure product evolution aligns with customer needs is also crucial.
Preply Inc. is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. We prioritize collaboration, inclusion, and the success of our team over personal ambitions.
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