Senior Growth Manager
hace 4 semanas
At Luzia, we're revolutionizing conversational AI by setting new standards in natural language processing. As a Senior Growth Manager, you'll drive growth, increase customer lifetime value, and enhance retention by leveraging data-driven marketing strategies and personalized customer experiences.
Key Responsibilities
• Build a comprehensive engagement strategy to increase user retention and lifetime value across the app's user base.
• Translate the engagement strategy into a detailed, actionable plan focusing on key retention milestones, including Day 1 (D1) and Day 30 (D30) retention.
• Design personalized user onboarding experiences to help users discover key app features, drive early engagement, and ensure successful adoption.
• Implement targeted campaigns to re-engage inactive users and reduce churn, utilizing segmentation and personalized messaging.
• Execute CRM and engagement plans using Braze and other internal tools to deliver in-app messages, push notifications, and email campaigns.
• Continuously measure and monitor performance through A/B testing and other forms of experimentation, refining strategies based on insights and key performance metrics.
Requirements
• 3-5+ years of experience in CRM, customer growth, or lifecycle marketing roles.
• Strong analytical skills and experience with data segmentation, customer profiling, and reporting tools.
• Previous experience in a startup environment, thriving in fast-paced, dynamic teams.
• Experience with A/B testing, multivariate testing, and performance optimization.
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and ability to work with cross-functional teams.
• Fluency in English and being comfortable working in an English environment is necessary.
About Luzia
Luzia is Europe's fastest-growing AI company, backed by top-tier Silicon Valley investors. Our mission is to revolutionize conversational AI by setting new standards in natural language processing, leveraging cutting-edge large language models (LLMs) and advanced alignment techniques.
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