Senior Digital Tracking and Analytics Expert

hace 4 semanas

Barcelona, Barcelona, España Amadeus A tiempo completo

Job Title: Senior Digital Tracking and Analytics Specialist

About the Role:

The Senior Digital Tracking and Analytics Specialist will be responsible for implementing and managing tracking strategies across various digital marketing platforms, including Google Tag Manager and Google Analytics 4. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting.

Key Responsibilities:

  • Develop, implement, and manage tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions, and extracting and manipulating data from the data layer for accurate tracking.
  • Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels, and maintain and update pixel documentation, including implementation guides for stakeholders.
  • Utilize basic JavaScript for custom script development and troubleshooting, and read and utilize a Data Layer, set up and use triggers, and variables.
  • Facilitate client calls and emails to guide implementation on third-party providers, and address tracking setup questions from internal stakeholders, interacting with Product and Tech teams as needed.
  • Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting.

Requirements:

  • Bachelor's degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field.
  • Proficiency in English; Spanish is a plus.
  • Proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Manager, Google Marketing Platforms (CM360, DV360, SA360), and Google Analytics 4.
  • Solid understanding of web technologies like HTML, CSS, JavaScript, and APIs, and familiarity with data visualization tools (such as Looker Studio, Tableau, Power BI) and tools like Developer Tool, Tag Assistant, and Facebook Pixel Helper.
  • Experience with platforms such as Google Ads, Meta, TikTok, Snapchat, and Microsoft Ads, with expertise in browser-level tracking and attribution.
  • Understanding of omni-channel user behavior, conversion data, customer journeys, funnel analysis, multi-channel attribution, and advanced attribution models and marketing mix modelling.
  • Knowledge of Consent Management Platforms and data flows, with the ability to translate technical concepts into understandable insights for non-technical stakeholders.
  • Excellent communication skills for effective collaboration with internal teams and clients, along with strong problem-solving skills and attention to detail.

What We Offer:

  • A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including bonus, equity, pension plan, travel, life and healthcare insurance, as well as lunch and transport allowance and other benefits.
  • A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
  • Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
  • A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
  • A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
  • A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
  • A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.
  • A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

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