Senior Digital Tracking and Analytics Expert
hace 1 mes
Job Summary
The Senior Digital Tracking and Analytics Specialist will be responsible for implementing and troubleshooting digital marketing tracking pixels across various platforms, including Google Tag Manager and Google Analytics 4. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting.
Main Responsibilities
- Develop and implement tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions.
- Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels, and maintain and update pixel documentation.
- Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting.
About the Ideal Candidate
We are looking for a highly skilled and experienced professional with a strong background in digital analytics and tracking. The ideal candidate will have a bachelor's degree or equivalent experience in marketing, computer science, data analytics, or a related field. Proficiency in English is required, and Spanish is a plus.
What We Offer
Amadeus offers a competitive rewards package, including bonus, equity, pension plan, travel, life, and healthcare insurance, as well as lunch and transport allowance and other benefits. We also offer a global DNA, great opportunities to learn, a caring environment, a flexible working model, a diverse and inclusive community, and a reliable company.
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