Analytics Solutions Expert
hace 1 mes
About Incubeta Incubeta is a digital marketing consultancy with a focus on technology, data, and people.
We help advertisers, agencies, and publishers get the most from digital for their business.
Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity.
We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.
Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group.
A global partnership of leading digital technology, media, and creative specialists.
Together, we are experts in end-to-end digital advertising services and media solutions.
Role Overview:
We're seeking a skilled Analytics Solutions Expert to support our analytics team and clients by providing technical expertise and solutions.
Your responsibilities include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.
Responsibilities:
- Develop and implement analytics features, including configuring and implementing web analytics platforms, app analytics, and tag management solutions.
- Use industry-standard best practices to implement first-party data solutions, such as Consent Mode, Enhanced Conversions, and Conversion APIs.
- Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
- Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
- Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
- Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
- Meet project timelines and conduct thorough QA checks for event tracking, data accuracy, and conversion pixels.
- Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
- Mentor team members in setting up and utilising analytics tools, including custom events, funnels, and conversion tracking.
- Document analytics implementations, tracking strategies, event schemas, data layer specifications, and custom dimensions/metrics related to individual client projects and deliverables.
- Create strategic analytics roadmaps, outlining implementation phases, measurement frameworks, and future enhancements.
Requirements:
4-7 years of analytics or technical solutions experience.
Familiarity with Google Analytics, Adobe Analytics, SQL, Python, Tableau, and Power BI.
Familiarity with cloud platforms, such as AWS, Azure, or Google Cloud, is considered a plus.
Ability to convey complex technical information effectively.
Our Package:
Incubeta pay industry benchmark salaries.
Salary is reviewed on a regular basis and can increase as you progress along your career path.
We also offer additional performance-related bonuses.
Benefits:
We have a credit-based benefits package which allows you to choose from a range of benefits including health care, additional pension, gym memberships and more.
Policies:
We have forward-thinking and industry-leading policies that heavily contribute to our outstanding culture.
Learning and Development:
We have an in-house team of learning specialists who will ensure a smooth transition into your role and the wider business.
As a minimum, you'll have a forward-looking development review every 6 months to discuss your career goals and our L&D team will be on hand to support you to get there.
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