Digital Analytics Expert
hace 1 mes
Company Overview: Zoi is a pioneer in digital evolution, closing the gap between enterprise IT and new technologies. Our mission is to bring innovative solutions to Retail and Manufacturing industries.
Estimated Salary: $120,000 - $180,000 per year
Job Description:
We are expanding our European teams in various locations, including Stuttgart, Berlin, Lisbon, Barcelona, Figueres, Sevilla, and Las Palmas. As a Digital Analytics Expert, you will play a crucial role in shaping our web tracking strategies.
Key Responsibilities:
• Lead the setup and implementation of Google Analytics 4 (GA4) for a seamless transition from our existing analytics platform.
• Design, develop, and maintain a robust tracking and tagging infrastructure across our web properties using Google Tag Manager (GTM).
• Define and implement a comprehensive data layer to capture key user interactions and website events, ensuring data integrity and consistency.
• Explore and implement server-side tagging solutions using Cloud Run to enhance data accuracy and efficiency.
• Provide support and maintenance for our legacy Adobe Analytics tracking setup during the GA4 migration process.
• Contribute to the technical design and implementation of web tracking solutions across our new e-commerce platform and other web applications.
• Implement and manage consent mechanisms for data collection, ensuring compliance with privacy regulations using OneTrust CMP.
• Manage and implement third-party tags and pixels, including marketing and advertising tracking solutions.
• Conduct thorough testing and debugging of tracking implementations to ensure data accuracy and reliability.
• Create meaningful reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights.
Required Skills and Qualifications:
• Proven expertise in web tracking and tagging with a deep understanding of industry best practices.
• Strong command of JavaScript, HTML, and CSS, with the ability to write clean and efficient code.
• Extensive experience with Google Analytics (Universal Analytics and GA4) and Adobe Analytics, including tag management systems (GTM and Adobe Launch).
• Solid understanding of data layer concepts and implementation, ensuring data consistency and accessibility.
• Familiarity with consent management platforms (e.g., OneTrust CMP) and privacy regulations (e.g., GDPR, CCPA).
• Excellent analytical and troubleshooting abilities to identify and resolve tracking discrepancies and data anomalies.
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