Digital Analytics Strategist
hace 10 horas
About Our Organization:
Dow Jones is a global leader in news and business information, serving consumers and organizations worldwide through various formats, including print, digital, mobile, and live events. With over 130 years of experience, we have established one of the world's largest news-gathering operations globally.
We are home to renowned publications and products, such as the flagship Wall Street Journal, Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. As a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV), we strive to deliver unrivaled quality content to our audiences.
About the Team:
Our Technology team drives innovation in Technology, Engineering, Data, Product, and User Experience functions. We focus on delivering cutting-edge solutions, shaping the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints.
Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.
Job Summary:
The successful candidate will implement digital tagging and measurement for Dow Jones' portfolio of Digital products, including websites, mobile apps, and connected device apps. This role will work closely with development, analytics, marketing, and business team members to capture the data needed to drive business decisions.
Main Responsibilities:
- Design and document analytics tracking specifications for Dow Jones digital products and platforms, following company standards.
- Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations.
- Act as a Data Steward for usage data.
- Manage tag management systems and data collection tools.
- Interact with data collection and analytics vendors to get the most out of systems and services.
- Run end-to-end testing, QA, QC, and debugging of analytics code using various tools.
- Confirm the quality of the data collected in analytics tools and databases.
- Keep documentation up to date.
Requirements:
- College degree or technical degree in computing, business data management, analytics, or digital marketing. Advanced degrees welcome.
- Minimum 3 years of experience in a technology role, in a data-intensive environment.
- Minimum 1-2 years of SQL experience and understanding of data configuration and databases.
- Understanding of digital products, tracking, and data collection processes, and platforms.
- Experience with Adobe Analytics, Tealium, or Google Analytics a plus.
- 3 years working with data; with a focus on data quality, identifying data issues, sources.
- Experience in the media industry and understanding of industry key metrics is a plus.
- Familiarity with technical project implementation, including all phases from requirements, development, quality assurances, and launch.
- A passion for organization and data quality.
- Web development knowledge, specifically an ability to be hands-on with HTML, CSS, JavaScript, and Web Services.
- Strong analytical thought process to identify what data may be needed to measure user engagement with products.
- Ability to communicate with business teams with an understanding of marketing and operations management and processes.
Compensation:
$90,000 - $110,000 per year, depending on experience.
Location:
New York City, NY
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