Digital Data Strategist

hace 5 días

Barcelona, Barcelona, España Dow Jones A tiempo completo
About Our Organization

Dow Jones is a global provider of news and information, delivering content to consumers and organizations worldwide across various formats, including print, digital, mobile, and live events. With over 130 years of experience, we have one of the world's largest news-gathering operations globally. We are home to leading publications and products such as the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.

About the Team

Our Technology team drives the evolution of our Technology, Engineering, Data, Product, and User Experience functions. With a focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.

Job Summary

We are seeking a Digital Data Strategist to implement digital tagging and measurement for our portfolio of digital products, including websites, mobile apps, and connected device apps. This role will work closely with development, analytics, marketing, and business team members to capture the data needed to drive business decisions.

Key Responsibilities
  • Design and document analytics tracking specifications for our digital products and platforms, following Dow Jones standards.
  • Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations.
  • Act as a Data Steward for usage data.
  • Manage tag management systems and data collection tools.
  • Interact with data collection and analytics vendors to get the most out of systems and services.
  • Run end-to-end testing, QA, QC, and debugging of analytics code using various tools.
  • Confirm the quality of the data collected in analytics tools and databases.
Requirements

To be successful in this role, you will need:

  • A college degree or technical degree in computing, business data management, analytics, or digital marketing.
  • Minimum 3 years of experience in a technology role, in a data-intensive environment.
  • Minimum 1-2 years of SQL experience and understanding of data configuration and databases.
  • Understanding of digital products, tracking, and data collection processes, and platforms.
  • Experience with Adobe Analytics, Tealium, or Google Analytics is a plus.
  • 3 years working with data, with a focus on data quality, identifying data issues, sources.
  • Experience in the media industry and understanding of industry key metrics is a plus.
  • Familiarity with technical project implementation, including all phases from requirements, development, quality assurances, and launch.
  • A passion for organization and data quality.
  • Web development knowledge, specifically an ability to be hands-on with HTML, CSS, JavaScript, and Web Services.
  • Strong analytical thought process to identify what data may be needed to measure user engagement with products.
  • Ability to communicate with business team with an understanding of marketing and operations management and processes.
What We Offer

We offer a competitive salary of $120,000 per year, along with a comprehensive benefits package that includes health insurance, retirement savings plan, and paid time off. As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results.

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