Digital Analytics Strategist
hace 4 días
The Senior Digital Tracking and Analytics Specialist will be responsible for implementing and managing tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting.
About the Role
We are seeking an experienced Digital Analyst with expertise in Google Tag Manager, Google Marketing Platforms (CM360, DV360, SA360), and Google Analytics 4. The ideal candidate will have a solid understanding of web technologies like HTML, CSS, JavaScript, and APIs, and familiarity with data visualization tools such as Looker Studio, Tableau, Power BI.
Main Responsibilities
* Develop, implement, and manage tracking strategies using Google Tag Manager
* Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels (Floodlight, Google Ads, Meta, TikTok, Snapchat, etc.)
* Utilize basic JavaScript for custom script development and troubleshooting
* Facilitate client calls and emails to guide implementation on third-party providers
Required Skills and Qualifications
* Bachelor's degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field
* Proficiency in English; Spanish is a plus
* Proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Manager, Google Marketing Platforms (CM360, DV360, SA360), and Google Analytics 4
* Solid understanding of web technologies like HTML, CSS, JavaScript, and APIs, and familiarity with data visualization tools (such as Looker Studio, Tableau, Power BI)
* Experience with platforms such as Google Ads, Meta, TikTok, Snapchat, and Microsoft Ads, with expertise in browser-level tracking and attribution
Benefits
* Estimated salary: $85,000 - $110,000 per year
* A complete rewards offer, covering all essential components of a competitive reward package
* A truly global DNA, with opportunities to work with people from diverse backgrounds and cultures
* Great opportunities to learn and develop skills through on-the-job training, formal learning activities, and day-to-day interactions with colleagues
Others
* Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life
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