Data Analytics Expert

hace 2 días


Barcelona, Barcelona, España Amadeus A tiempo completo

Job Title: Data Analytics Expert - Digital Marketing Solutions

About the Role:

The Senior Data Analyst will be responsible for implementing and managing tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions. The ideal candidate will have a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting.

Main Responsibilities:

  • Develop, implement, and manage tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions.
  • Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels (Floodlight, Google Ads, Meta, TikTok, Snapchat, etc.), and maintain and update pixel documentation.
  • Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting.

About the Ideal Candidate:

  • Bachelor's degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field.
  • Proficiency in English; Spanish is a plus.
  • Proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Manager and Google Analytics 4.

Salary Estimate: $120,000 - $180,000 per year, depending on location and experience.

Benefits: Comprehensive benefits package, including health insurance, retirement plan, and paid time off.



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