Digital Analytics Expert
hace 1 semana
About the Role
The Senior Digital Tracking and Analytics Specialist will be responsible for implementing and managing tracking strategies using Google Tag Manager, creating custom tags and triggers based on specific user interactions, and extracting and manipulating data from the data layer for accurate tracking.
Key Responsibilities Include:
- Developing, implementing, and maintaining cross-platform and cross-device digital marketing tracking pixels (Floodlight, Google Ads, Meta, TikTok, Snapchat, etc.)
- Collaborating with internal stakeholders, supporting client implementations, and maintaining documentation and best practices
- Analyzing and identifying data and reports to troubleshoot issues, ensuring accurate data collection and reporting
Requirements and Qualifications
To be successful in this role, you will need a strong technical understanding of web technologies like HTML, CSS, JavaScript, and APIs, as well as familiarity with data visualization tools and platforms such as Google Marketing Platforms (CM360, DV360, SA360), and Google Analytics 4.
You will also have experience with platforms such as Google Ads, Meta, TikTok, Snapchat, and Microsoft Ads, with expertise in browser-level tracking and attribution. Additionally, you will have knowledge of omni-channel user behavior, conversion data, customer journeys, funnel analysis, multi-channel attribution, and advanced attribution models and marketing mix modeling.
About Amadeus
Amadeus is a leading provider of technology solutions for the travel industry, and we are committed to delivering innovative solutions that meet the needs of our customers. If you are passionate about analytics and want to work with a dynamic team, we encourage you to apply for this exciting opportunity.
Salary Range: $120,000 - $180,000 per year
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