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Public Relations Specialist
hace 1 mes
Virtuagym is seeking a highly skilled Public Relations and Communication Specialist to join our Marketing team. As a key member of our team, you will be responsible for developing and executing our global PR and Communication strategy.
You will work closely with our marketing team and company-wide stakeholders to promote our company's story, engage with media outlets, and enhance our public image. This role requires excellent communication skills, a strong understanding of the fitness industry, and the ability to build and maintain relationships with media professionals.
Key Responsibilities:
- Develop and implement comprehensive PR strategies that support our marketing goals and enhance our brand visibility.
- Cultivate relationships with journalists, bloggers, and influencers in the fitness industry to secure media coverage and promote our company's story.
- Write and distribute press releases, media pitches, and other PR materials that effectively communicate our brand message.
- Collaborate with internal stakeholders to craft compelling stories that help establish Virtuagym as a thought leader among its target audiences.
- Develop and implement crisis communication plans to protect and manage our brand reputation in times of controversy or crisis.
- Track and analyze the effectiveness of PR campaigns and media coverage, and provide regular reports to senior management.
Requirements:
- 3+ years of experience in PR and Comms, either in-house or in an agency environment.
- Strong understanding of the fitness industry, including current trends and media landscape.
- Native-level proficiency in English with excellent communication and writing skills.
- German, Spanish or Dutch is a huge plus.
