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Group CRM Product Manager
hace 2 meses
Job Summary:
We are seeking a highly skilled Group CRM Product Manager to lead the end-to-end delivery of the CRM Marketing product roadmap, ensuring alignment with strategic goals and business needs.
Key Responsibilities:
- Oversee CRM Martech Product Roadmap Delivery: Lead the end-to-end delivery of the CRM Marketing product roadmap, ensuring alignment with strategic goals and business needs.
- Continuous Product Improvement: Continuously seek opportunities for product enhancements throughout the product lifecycle using agile methodologies such as workshops, user testing, and feedback loops.
- Stakeholder Engagement: Communicate with stakeholders to understand business objectives, ensuring these insights are integrated into the product roadmap.
- User Story Management: Collaborate with key stakeholders to review, validate, and sign off on user stories for sprint allocation, ensuring clarity and alignment with business priorities.
- Requirement Gathering: Collect and prioritise product requirements from internal teams.
- Dependency Mapping: Clearly outline dependencies to facilitate smooth delivery and mitigate risks.
- Backlog Prioritisation: Support the prioritisation of backlog items in line with the overall product strategy and business objectives.
- Sprint Preparation: Ensure development teams have comprehensive user stories, acceptance criteria, and requirements, and that they understand the desired outcomes of their work.
- Sprint Execution and Review: Contribute to the planning, execution, and review of each sprint, ensuring continuous improvement and delivery of high-quality features.
- Process Refinement: Work with the development team to refine and enhance the development process, promoting efficiency and agility.
- Product Progress Monitoring: Inspect, monitor, and evaluate product progress throughout each iteration, making data-driven decisions to guide the development process.
- Defect Analysis and Resolution: Analyse defects to assess business impact, prioritise resolution, and work with support teams to ensure timely fixes. Support defect reporting, escalation, and resolution processes for all CRM marketing-related issues, ensuring minimal impact on business operations.
- Stakeholder Communication: Effectively communicate with and secure buy-in from a wide range of stakeholders, including executives, directors, and team members across product, data, marketing, and operations.
- Primary Development Contact: Serve as the primary point of contact for development teams and internal stakeholders regarding CRM marketing product development, from inception through to post-launch activities and support.
- Documentation Management: Create and maintain comprehensive internal and customer-facing technical product and training documentation.
- Team Development: Provide individual coaching and talent development to grow expertise within the team, embedding a culture of continuous learning and improvement.
- Issue Ownership and Troubleshooting: Take ownership of troubleshooting issues, identifying, and recommending solutions to the wider team, and ensuring effective resolution of CRM marketing defects.
Requirements:
- 5+ years of experience in CRM / email marketing and/or technical development.
- Superior product management skills and strategic thinking.
- Understanding of marketing tools such as Salesforce Marketing and Pardot.
- Demonstrated ability to lead product development using agile methodologies and a scrum team, including sprint planning, user story creation, and continuous improvement practices.
- Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data.
- Proven skills in effectively communicating with and securing buy-in from a diverse group of stakeholders, ranging from executives to team members across various departments.
- Experience working in an international multi-brand company with multiple stakeholders is advantageous.
Expected Behaviours:
- Data-driven in approach.
- Enthusiastic and proactive.
- Pragmatic, diplomatic and flexible.
- Strong and creative in problem-solving.
- Intellectually curious.
- Resilient - ability to not be put off by obstacles and resistance.
- Confident and self-assured.
- Culturally aware and international in outlook.
