Senior CRM Lead for Strategic Player Engagement
hace 5 días
Overview
">We are seeking a Senior CRM Manager to join our Monopoly GO team in Tel-Aviv on a hybrid basis. As a key member of our global team, you will be responsible for executing CRM plans and optimizing all CRM content and features in our tools.
About the Role
">You will work closely with cross-functional teams, including CRM Campaign Managers, Product Managers, Developers, and Marketing, to bring campaign plans to life. Your primary focus will be to implement and optimize CRM content and features using internal tools based on team-defined plans.
Main Responsibilities:
">- ">
- Push Notifications Setup:">
- Build and configure all push notifications using internal tools based on team-defined plans to support the LiveOps calendar, Lifecycle journeys, and more.">
- Utilize Liquid Code to add personalization and enhance the relevancy of push notification messaging.">
- ">
- Email Marketing Setup:">
- Build and configure all email marketing campaigns using internal tools based on team-defined plans to support the LiveOps calendar, Lifecycle journeys, and more.">
- Design innovative and engaging HTML email templates using the Stripo Drag & Drop tool or manually editing HTML.">
- ">
- Player Journey Setup:">
- Implement dynamic and complex player journeys to support features such as reactivation campaigns and new user onboarding, following predefined plans.">
Requirements
">To succeed in this role, you will need strong analytical abilities, detail-oriented skills, and proficiency in HTML/Liquid Code. Experience with CRM tools and platforms (Braze, Optimove, One Signal, or similar) is highly advantageous.
Salary: $120,000 - $150,000 per year
">About Us
">At Scopely, we believe in creating a supportive work environment where everyone is treated with respect and inclusivity. We welcome individuals from all backgrounds and are committed to providing equal employment opportunities regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other protected status.
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as 'MONOPOLY GO', 'Star Trek Fleet Command,' 'Stumble Guys,' 'MARVEL Strike Force,' and 'Yahtzee With Buddies.'
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