Global CRM Strategist
hace 3 días
Loewe Sa is seeking a highly skilled Global CRM Manager to lead our brand's mission to elevate the importance and understanding of the consumer.
This role demands an innovative approach to CRM, reinventing how to activate different markets depending on their business models, possibilities, and needs.
Key Responsibilities:- Develop and execute a comprehensive global CRM strategy, engaging customers across all touchpoints.
- Grow and manage the global consumer database, driving and monitoring data, making RFM customer segmentation analysis, and tracking and reporting CRM Dashboards.
- Determine the global communication plan to drive CRM and Clienteling KPIs.
- Manage CRM workflows from initial brief to key stakeholders to final delivery and execution.
- Build automated customer journeys per cluster/market and define VIC and personalized journeys.
- Measure customer satisfaction, retention, and revenue growth through impactful initiatives.
- Pilot the implementation of Clienteling and Loyalty programs, including training and adoption in local markets.
- Ensure each campaign is regulatory compliant with solid safeguards for consumer data.
- Excellent oral and written communication skills.
- Data-driven mindset and keen eye for detail.
- Result-driven, with the ability to manage several projects simultaneously.
- Strong leadership, collaborative, and mentoring skills.
- Empathy and flexibility.
- Autonomy, organization, and proactivity.
- Innovation and creativity.
- Contract: Permanent.
- Job Experience: Minimum 5 years.
- Type: Full Time.
- Function: Marketing.
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