Category Management Expert
hace 7 días
As a Category Management Expert at Mars, Incorporated And Its Affiliates, you will play a crucial role in driving category growth and market share through the development of optimal shopping experiences, portfolios, assortments, and in-store leadership.
We are seeking an experienced professional with a higher university degree, preferably in Marketing or ADE, and over 5 years of experience in Category Management/Sales, preferably in FMCG. The ideal candidate should have a strong background in using Category management tools, creating strong relationships across internal departments & external partners, and being proficient in Office (Excel & Power Point).
Your Key Responsibilities:
- Gather, implement and manage market research, analyzing qualitative and quantitative market data in the category including Nielsen, VMS, KA sellout, shopper & consumer insights to provide the business with valuable information, and create value propositions and action plans that will help drive category growth and adapt trade marketing activity accordingly.
- Effective follow-up of retail sales prices, market & competitors analysis to nourish the RC go-to-market pricing strategy and ensure SRM correct implementation.
- Leverage key sales analytics and shopper insights to build sales acceleration programs in collaboration with marketing, sales & customer service teams: category, promo, merchandising, brand visibility, SKU listing, customer ad-hoc plans, ND acceleration, retail coverage.
- In close coordination with Marketing and Corporate Affairs, act as a center of expertise for knowledge transfer, RC sales capabilities, and trainings for customers on Petcare Category.
- Lead the SciHN Royal Canin Category Vision adapted to Iberia, deploying it internally and engaging all our customers. Give cross-pillar support in the definition of the category plans and its execution from the point of view of the category and shopper knowledge.
- Collaborate with sales teams to drive Category Partnerships with KA, chains and Marbel customers (A+B), leveraged on market data and consumer insights.
- Support KAMs developing business strategies to increase market share in top customers (KA), including promotional plans, portfolio, planograms, layouts, and category and marketing projects.
- Deploy the ideal shopping experience designed by Global (Perfect Store) based on the insights of shopper and client.
About You:
- Higher University degree, preferably in Marketing or ADE.
- Over 5 years of experience in Category Management/Sales, preferably in FMCG.
- Strong background in using Category management tools.
- Proficient in Office (Excel & Power Point).
- Fluent in English, both written and spoken.
Salary Estimate:$120,000 - $180,000 per year, depending on location and experience.
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