Category Growth Manager

hace 10 horas


Madrid, Madrid, España Puroclean Certified Restoration Specialist Of Auburn A tiempo completo

Job Summary

We are seeking a skilled Category Growth Manager to join our team at Puroclean Certified Restoration Specialist Of Auburn. As a key member of our organization, you will be responsible for driving category growth and market share through the development of optimal shopping experiences, portfolios, assortments, and in-store leadership.

About Us

Puroclean Certified Restoration Specialist Of Auburn is a leading provider of cleaning services with a commitment to customer centricity and consumer-driven decisions.

Key Responsibilities

  • Gather, implement, and manage market research, analyzing qualitative and quantitative market data in the category, including Nielsen, VMS, KA sellout, shopper, and consumer insights, to provide valuable information and create value propositions and action plans for category growth.
  • EFFECTIVELY follow up on retail sales prices, market, and competitors analysis to nourish the RC go-to-market pricing strategy and ensure SRM correct implementation.
  • LEVERAGE on key sales analytics and shopper insights to build sales acceleration programs in collaboration with marketing, sales, and customer service teams: category, promo, merchandising, brand visibility, sku listing, customer ad-hoc plans, ND acceleration, retail coverage.
  • It includes Sales productivity analysis (by pillar, area, distribution channel).
  • In close coordination with Marketing and Corporate Affairs, act as a center of expertise for knowledge transfer, RC sales capabilities, and trainings for customers on Petcare Category.
  • Lead the SciHN Royal Canin Category Vision adapted to Iberia, deploying it internally and engaging all our customers. Give cross-pillar support in the definition of the category plans and its execution from the point of view of the category and shopper knowledge.
  • In collaboration with sales teams, drive Category Partnerships with KA, chains, and Marbel customers (A+B), leveraged on market data and consumer insights.
  • Support KAMs developing business strategies to increase market share in top customers (KA), including promotional plans, portfolio, planograms, layouts, and category and marketing projects.
  • Deploy the ideal shopping experience designed by Global (Perfect Store) based on the insights of shopper and client.

Requirements

  • HIGHER University degree, preferably in Marketing or ADE.
  • > 5 years experience in Category Management/Sales, preferably in FMCG.
  • Use of Category management tools.
  • Ability to create strong relationships across internal departments & external partners.
  • Office (Excel & Power Point). Fluent in English, both written and spoken.
  • Business travel is required.

Salary Range

The estimated salary range for this position is between $80,000 and $120,000 per year, depending on experience and qualifications.



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