Marketing Executive

hace 1 día


Barcelona, Barcelona, España General Mills A tiempo completo

We are looking for a passionate Marketing Manager to lead our Häagen-Dazs Shops brand in the Iberia and LATAM regions. Based in our Madrid office, you will be responsible for executing annual brand plans to drive awareness, engagement, and growth in these markets.

About the Role
  • Strong understanding of Iberia and LATAM regions, including market dynamics and consumer behavior.
  • Lead the execution of annual brand plans to drive awareness, engagement, and growth for Häagen-Dazs Shops in Iberia and LATAM regions.
  • Develop and deploy all elements of the marketing mix, including innovation roll-out, point-of-sale materials, digital communication, merchandising, promotional activities, and instore experiences.
  • Collaborate with Operations Team to implement plans and track business performance.
  • Manage the marketing budget and recommend course-corrective actions as needed.

Salary: $80,000 - $100,000 per year

About Us

We are General Mills, a leading food company with over 150 years of history. We bring people together with the food they love, and we're committed to becoming the undisputed growth leader in food for the EUAU region.

What You'll Bring
  • University degree in Marketing, Business, or related field.
  • 6+ years of Consumer Marketing experience with leading FMCG, hospitality, or retail companies.
  • Excellent project management skills and great attention to detail.
  • Ability to balance multiple priorities and work independently and as part of a team.
  • Familiarity with latest marketing trends and best practices in social media and digital advertisement.
What We Offer
  • A competitive salary ranging from $80,000 to $100,000 per year.
  • A dynamic and inclusive work environment.
  • Opportunities for career growth and professional development.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.


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